Privacy Policy

Last updated: May 2026

Smith Lead Systems ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect information about you when you use our website and services.

1. Who We Are

Smith Lead Systems is a UK-based business providing automated lead generation and marketing systems for electricians. Our website is smithleadsystems.co.uk. You can contact us at kevin@smithleadsystems.co.uk.

2. What Data We Collect

We may collect the following personal data:

Name, email address, and phone number (when you complete a form)
Business name and location
IP address and browser information (via cookies)
Communication records (emails, WhatsApp messages)
Payment information (processed securely via Stripe — we do not store card details)

3. How We Use Your Data

We use your data to:

Respond to enquiries and book demo calls
Provide and manage our services
Process payments
Send service-related communications
Improve our website and services
Comply with legal obligations

4. Legal Basis for Processing

We process your data on the following legal bases:

Contract — to fulfil our service agreement with you
Legitimate interests — to run and improve our business
Consent — where you have opted in to marketing communications
Legal obligation — where required by law

5. Who We Share Data With

We do not sell your personal data. We may share it with trusted third parties who help us deliver our services, including:

GoHighLevel (CRM and automation platform)
Stripe (payment processing)
Google (analytics and review management)
WhatsApp/Meta (messaging)

All third parties are required to handle your data securely and in accordance with applicable law.

6. Data Retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Client data is typically retained for 6 years after the end of a contract for accounting and legal purposes.

7. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Correct inaccurate data
Request deletion of your data
Object to or restrict processing
Data portability
Withdraw consent at any time

To exercise any of these rights, contact us at kevin@smithleadsystems.co.uk.

8. Cookies

Our website uses cookies to improve your experience. Please see our Cookie Policy for full details.

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

11. Contact & Complaints

If you have any concerns about how we handle your data, contact us at kevin@smithleadsystems.co.uk.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

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